NOVEMBER 9, 10 & 11, 2017




THE BIG BOLD EVENT has one very clear mission – to completely transform your mindset and your business within 3 days amongst a community of aspirational, purpose-driven entrepreneurs and business owners.

If you have a desire deep within you to make the world a better place and to be an inspiring role model for leading with integrity and excellence then you are in the right place.

We will teach you the most innovative methods for:

  • Unleashing your leadership potential

  • Creating financial abundance

  • Navigating fear and taking courageous action

  • Mastering the next stage of business growth, and

  • Living life on your terms

It’s our mission to empower you to live boldly and play a much bigger game in business so that you can have the impact and lifestyle you desire.

The world needs what you have to offer. The world needs you to step up NOW. It’s time to BE BOLD. PLAY BIGGER.®

You went into business because you wanted to make a difference in the world - you wanted more freedom, more meaning and more money yet you now find yourself working harder than ever, feeling trapped and not seeing the kind of results you’d like to in your bank account.

It’s frustrating because you know you could do so much more but you lack a clear roadmap to get you there. You don’t know exactly where to start and you’re not sure where to focus your best efforts. It’s tough when you’re trying to figure it all out by yourself and it’s a lot easier when you can lean into somebody who’s already walked the path before you and knows the best route to getting you there quicker.

The truth is many people dream of success but few are willing to do what it takes to get there. It takes boldness and courage to turn your own passion for helping others into a profitable business. This is what THE BIG BOLD EVENT is all about. It’s about giving yourself permission to be wildly successful beyond what you have previously thought possible.

A business can only grow by the amount a business leader is willing to grow themself...

– Vanessa Shaw





Be willing to do what others won't in order to live a life others can't...

– Vanessa Shaw



How to be Willing and Ready

Willingness and readiness are key to building a successful business. Develop the key attributes and mindset of an empowered and unstoppable entrepreneur.

Learn about The Boutique Business Model

The Boutique Business Model can double or triple your revenue without having to work longer hours. I’ll show you how to apply it to your business so that it’s an authentic expression of who you are. 

Break through Your Upper Limit

Break through your financial glass ceiling by understanding the 4 unconscious forces that hold you back. I’ll walk you through the proven formula for consistently turning your lowest months into your highest months.

How to Attract and Enroll Ideal Clients

How to attract more of your ideal clients by understanding their “expensive and pervasive” problem. Design and package your services in a way that becomes very compelling to them.

Your Brand Can't Be Bland

Are you ready to stand out in a crowded marketplace and build your “business celebrity”?

The Profit Maximizer

Create your own Money Map and apply the Profit Maximizer to your business so that you are not only generating more income but you are keeping more too!

Profitable Prospecting Pipeline

Build your Profitable Prospecting Pipeline and create a consistent flow of new clients waiting to work with you by hosting lucrative conversion events.

Deliver and Scale

Remove yourself as the bottleneck in the business and create greater freedom through automation, leverage and systems that liberate you.


What you get by achieving your goals is not as important as what you become by achieving your goals.

– Henry David Thoreau

Are any of these statements true for you?

  • You’re working much longer hours than you want to and earning a lot less income than you could be?

  • You often feel overwhelmed and frustrated by your business - but just can’t seem to “fix” it?

  • You want to reach a lot more people but you’re starting to feel burned out by what’s already on your plate?

  • You’ve got a big vision and ambitious goals but lack a focussed plan to get you into the right action?

  • You hate to admit it, but the passion you had when you first went into business is starting to fade…

… And yet you know deep down inside that with the right guidance and clear action steps you could re-ignite your passion and make a much bigger difference with your business.

If you answered “yes” to one or more of these statements, then I strongly encourage you to join me at THE BIG BOLD EVENT.



Special Guest Speaker

Michael Bernoff, President & Founder, Human Communications Institute

Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising. During the past decade, Michael has been instrumental in dramatically enhancing the quality of thousands of lives.

Special Musical Performance

Ashana, Crystal Bowl Sound Artist,

Weaving together soaring, angelic vocals and the celestial sound of crystal singing bowls, Ashana is one of the premiere healing music artists and New Age vocalists of our time. In fact, Ashana’s original sound is the forefront of an entirely new genre of healing music. This exquisitely crafted, luminous sonic tapestry soothes and opens the heart, enfolding the listener in a transcendent experience of the Divine and a direct experience of the Soul. This stunningly beautiful alchemy has been hailed by listeners all over the world as “breathtaking” and “a Gift from Heaven”.

Guest Speakers

Creating Sustainable Success: How to have more freedom, meaning and joy in your life without limiting your success.

Helen MacMillan, Founder & CEO, Helen MacMillan Coaching


Have you lost your joy or sense of freedom in the process of achieving your business success? Success can come at a great cost if we don’t learn to balance the increasing responsibilities and stress that comes with it.You will walk away from this interactive and dynamic session knowing:

  • The biggest obstacle to sustaining your joyful success
  • The 3 keys to sustaining your joy AND your success.
  • A fast, simple process for shifting your mindset in minutes

Your Brand: Your unwavering partner in success

Arlene Pedersen, Founder & CEO, Be Freaking Awesome


You have expertise, skills and create amazing value for your clients – but do you struggle to communicate this and generate results? Having a developed brand may seem frivolous, but in reality, it is a critical factor to your success.

Join Arlene for a very unique conversation that will:

  • Uncover what having a brand REALLY means to you
  • Show you how to RESONATE more with your dream clients
  • Dispel common myths & help you avoid mistakes







Includes 3 days of intensive business training PLUS
  • Complete Boutique Business Workbook
  • Mindset Tools
  • Boutique Business Blueprint
  • Personal Money Map
  • Profit Maximizer
  • Value-based Pricing Model to Confidently Charge What Your Services are Worth
  • Design & Deliver Lucrative Conversion Events
  • Live Q & A with Vanessa
  • Networking with like-minded entrepreneurs
  • 90 Day Big Bold Focus Plan


VIP TICKET (2 left!)

Everything in STANDARD Package PLUS
  • Special Registration & Reception
  • Priority Seating
  • Gourmet Lunches on 3 days
  • VIP Reception
  • Pre-Event Training Call with Vanessa
  • VIP Gift Bag


Our Guarantee

guaranteedThere's no risk involved in attending THE BIG BOLD EVENT which is backed by our 100% satisfaction guarantee.

If for any reason, you are unable to join us in person in November 2017 for THE BIG BOLD EVENT:

  • You may receive a credit for your ticket purchase against any of our future live events or one of our programs.
  • Another option is that you can transfer your ticket, to allow a friend or colleague to attend in your place.
  • If neither of the above 2 options is possible, just let us know prior to October 9, 2017, and you will receive a refund of your purchase, minus a modest $20 bookkeeping fee. From October 9, 2017, your ticket investment will be applied as a credit toward a future live event or program, due to contractual obligations with our event venue.
  • Finally, you have until the beginning of the second day of THE BIG BOLD EVENT to decide whether you have received the value that you expected. If you don't think you have, just let us know by 9:00am of the second day and you will receive a 100%, no-questions-asked refund of your ticket purchase.

So any way you look at it – there is zero risk for you and your satisfaction is guaranteed.

Venue & Accomodation


Phoenix, AZ

THE BIG BOLD EVENT will take place at the The Camby Hotel in the heart of The Biltmore, Phoenix’s most acclaimed neighborhood. Close to Scottsdale and one of the region's newest hotel with an eclectic decor, The Camby has 277 guest rooms and suites.

We advise you to arrive at least the evening before THE BIG BOLD EVENT so you are rested and ready for the next three days. To maximize your experience, we recommend that you stay at the event venue at a special discounted room rate (based on availability) of $220 a night plus 12.57% tax. Complementary Internet access is provided in all guest rooms. The special rate includes a 10% discount for all Camby Food and Beverage outlets. After your registration, you will receive information on how to obtain the negotiated discounted group rate. The special rate may be available if you extend your stay before or after the event, based on availability.

We advise you to arrive at least the evening before THE BIG BOLD EVENT so you are rested and ready for the next three days. The event concludes on Saturday, November 11th at 4pm. Please do not book your return flight too early so that you can benefit from everything we have planned for you on our final day!

If you wish to look now into flight arrangements, the closest airport (15 minutes away by car) is Phoenix Sky Harbor International Airport.

Additional practical information and details will be sent to you upon registration.

Draft Agenda

 7:30 – 9:00am Registration
 8:40am VIP - Doors open to Ballroom
 9:00 – 10:30am General Session
 10:30 – 11:00am Coffee Break
 11:00am – 12:30pm General Session
 12:30 – 2:00pm Lunch Break/VIP Lunch
 2:00 – 3:30pm General Session
 3:30 – 4:00pm Afternoon Break
 4:00 – 5:30pm General Session
 5:30 – 6:00pm Break
 6:00 – 7:30pm VIP Reception
 8:40am VIP - Doors open to Ballroom
 9:00 – 10:30am General Session
 10:30 – 11:00am Coffee Break
 11:00am – 12:30pm General Session
 12:30 – 2:00pm Lunch Break/VIP Lunch
 2:00 – 3:30pm General Session
 3:30 – 4:00pm Afternoon Break
 4:00 – 5:30pm General Session
 5:30 – 7:00pm Dinner on your own
 7:00 – 8:30pm Spotlight Coaching & Special Music Performance by Ashana, Crystal Bowl Sound Artist
 8:40am VIP - Doors open to Ballroom
 9:00 – 10:30am General Session
 10:30 – 11:00am Coffee Break
 11:00am – 12:30pm General Session
 12:30 – 2:00pm Lunch Break/VIP Lunch
 2:00 – 3:30pm General Session
 3:30 – 4:00pm Afterglow


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Simply Zest! LLC
8711 E. Pinnacle Peak Rd.
PMB #228
Scottsdale, Arizona 85255
United States of America

Contact details

Twitter: @vcshaw
Phone: +1 (602) 730-5937

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BIG BOLD EVENT Testimonials

  • “Vanessa Shaw is a brilliant coach, mentor, strategist and entrepreneur. In my 35+ years in business, rarely have I come across someone so creative, direct, energetic, fun and effective. If you have a chance to work with Vanessa, take it!”
    Bruce Cryer,; Former CEO, HeartMath; Author, From Chaos to Coherence: The Power to Change Performance; Co-founder, What Makes Your Heart Sing
  • “I realize that because of my coaching with you, and the growth that ensued, things have really changed. I’m learning how to ask the right questions to qualify prospects and signing up clients who pay well and are a joy to work with. I’m getting people to advocating for me, which is awesome and I’m holding a new space for real abundance, freedom and prosperity. It’s actually happening for me. I love how showing up differently and coming from a new vantage point lets me communicate differently and help my clients move forward in ways I could not have before. It’s such a great feeling!! Thank you Vanessa. I can’t wait for our next session!”
    Sally Baker, Chief Idea Officer, Great Ideas PR Inc., Gr8ideaspr.comSally Baker, Chief Idea Officer, Great Ideas PR Inc.,
  • “Before I started working with Vanessa, I was struggling in several parts of my business. I was working full-time and trying to get my coaching business off the ground. In addition, I wasn’t attracting the right clients, I wasn’t charging what I was worth and my confidence had faded. Vanessa helped me to increase my confidence… I feel like I can do anything. In less than 5 months of working with Vanessa, my business has grown exponentially, I left my full-time job, I am choosing the clients I want to work with, and I have increased my rates by 3 times the amount I was previously charging! Vanessa is a spectacular business mentor and honestly, working with her has been living changing for me!”
    Stacy Patterson, Rock It! Consulting,, Leadership Coach, Career Coach, and SpeakerStacy Patterson, Rock It! Consulting,, Leadership Coach, Career Coach, and Speaker
  • “I learned to define my niche and ideal client, making my marketing and sales so much easier and in less than 3 months and being brand new in business, I generated over $20,000 in income which is far more than I expected. I already have a busy coaching practice, and design and deliver workshops and seminars.”
    Natalie Wilkins,
  • “I was pretty stuck and concerned about what direction to take in my business before the Money Breakthrough coaching with Vanessa Shaw. I had so many ideas swirling in my head that I couldn’t figure out which was the best way to go. Also, I wasn’t earning enough income to make ends meet or enough to save. During the coaching session, I became acutely aware of some past negative beliefs that my family had about money, and I was shocked to find out how those beliefs were keeping me from earning the income I want today. I loved that Vanessa was so completely in tune, aligned, listened and heard me, and then almost magically, through her gentle questions, the answers came to me with complete ease. I am so happy about my new expanded possibilities now that the previous stress and pressure have gone. Vanessa’s coaching was far beyond what I’ve ever experienced with any coach. Since being in the Programme, May was a banner month for me. I more than doubled my income AND got 5 new clients!! The logjam has been released. It’s all happening now and most importantly, I KNOW I can do this!!”
    Kaveri Kathleen Sohnfoster, Savvy Solutions E-Newsletters
  • “As an entrepreneur who is very passionate about helping our clients and team members solve serious business problems I often find myself getting into the weeds juggling dozens of tasks every day. Working with Vanessa has made me understand the importance of prioritizing and focusing on what’s really important. As a result, we’ve moved into new office space, opened a European office, expanded the team and doubled our income in far shorter time than anyone expected. Now we’re at 7 figures, we’re already strategizing to double it again! I am beyond excited for 2013 and with Vanessa’s guidance and my amazing team and clients I am confident we will exceed our business goals. Thanks Vanessa for all that you do!”
    Jay Feitlinger, Founder & CEO, StringCan Interactive,